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5 benefits of WordPress for your business website.

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WordPress is the world’s most popular content management system and it powers 18.9% of all websites on the internet. There are thousands of people working daily to keep this system up to date and working fantastically for users. So, why choose WordPress for your website? Read on for 5 benefits of this content management system.

1. Update your website with ease.

WordPress is a “content management system” or CMS which means its core purpose is to provide an easy solution to keeping your website updated with fresh, new content.

With WordPress, you can make blog posts that attract readers and users to your website easily. At its core, this system is made for blogging and writing content. If you run a business, it is likely that there is information that would benefit your customers or potential clients.

The platform makes it easy to share content that is tailored to your audience. Without WordPress or a another content management system, you would need to create a whole new page for each individual piece of content. Creating brand new pages for every post is not an efficient way to handle your website. This would be a drain on time and resources.

Aside from running a blog, it is often necessary to update general information on your website like events, announcements, address or phone number changes, etc. Doing this with WordPress and a page builder is a million times easier than trying to decipher hundreds of lines of HTML code.

It is as simple as locating the page, making the change, and hitting “Publish”. Everything is user friendly and easy to find. Gone are the days of spending an hour trying to update one bit of information on your website.

This is one of the greatest benefits of choosing WordPress for your business website. WordPress users choose the platform because of the ease of use and the endless possibilities.

2. Easily build a team of writers and content editors.

If you are running a personal blog or any kind of content fueled website, you might have a few people who write your content and edit it. WordPress makes it easy to develop a team of writers who can write and publish to your website without being able to edit the overall layout.

With permissions and user accounts, you can develop a well-oiled machine of content creation with ease. You don’t have to be a developer to post to your website and your writers don’t either. This is a core feature that will be available as soon as you install WordPress.

With the use of plugins, you can fully customize your team’s WordPress dashboard view. You get to decide exactly what they can do, what they post, and what they can control when they log in to the WordPress dashboard. Security is not a concern if you practice normal secure password policies.

What are you waiting for? Build your team of writers today. Consult with Noctem Media on creating the perfect system to post the content that your customers need. 

3. Expand the functionality of your WordPress website with plugins.

A plugin is a small piece of software that enhances the capabilities of WordPress. On its own, WordPress is extremely powerful but there is always room to grow your system.

Plugin developers are constantly making new plugins and functionalities to make your experience with the system easier and more effective.

If you want to accomplish it, there is probably a plugin for it. WordPress runs a repository of plugins for you to browse through and it is constantly growing. Here are a couple plugin examples to give you an idea of the possibilities big and small.

  • W3 Total Cache: A plugin devoted to making your website run faster and more efficiently. Gain full control over your website’s caching to increase website speed and improve your user’s experience.
  • Duplicator: Create website backups and restore them with ease. Gives you the ability to create “site packages” that you can install at any time. If you run a WordPress update and it breaks your website, you can load up a site package that you created before the update and quickly be up and running again.
  • Yoast SEO: Gain power and control over your Google search presence. Use this freemium plugin to optimize your website for search engines and draw more potential customers to your business. Implement their recommendations to raise your website in search results.
  • Icegram: Use this plugin to create pop-ups and opt-ins. This lead generation tool gives you everything you need to start building a successful marketing campaign on your website.

There are nearly 29,000 different plugins in the WordPress repository and a new one is added just about every hour. If you want it done, there is probably a plugin for it. Some other plugins uses might be to implement Google Analytics, improve your social networking strategies, or implement new security measures.

4. Beautiful themes and the ability to customize anything.

You probably think that a tool this great is riddled with limitations, right? WRONG. Every theme can be edited with the theme editor. Your web developer can build a custom theme, edit an already created premium theme, or tweak the default WordPress theme to fit your business exactly.

Millions of websites are powered by WordPress and many of them don’t make that noticeable. Just because you use this powerful tool doesn’t mean everyone has to know it. This system is far different from website builders like Squarespace or Wix and much more powerful than blogging platforms like Blogger and Tumblr.

This is a full website solution designed to build professional, enterprise grade websites. This is one of the benefits that put it above every other website builder or blogging platform. You have the power and ability to have any website you want.

If you are looking for a company to put WordPress to work for you, consult with Noctem Media. We specialize in WordPress sites specifically and we want your website to succeed.

5. User friendly and constantly evolving.

WordPress is a constantly evolving, open-source system that is always improving. They hire 200+ employees and then there are thousands of volunteers who keep the platform running at its best.

New features are regularly added to make your life as a content publisher and website owner easier. If you’re looking for a solution that is always getting better and never downgrading, WordPress is worth a shot.

The user interface is extremely easy to use and with the use of plugins, you can make it even more user friendly and customized. WordPress isn’t going anywhere, it is only getting bigger. Hop on the bandwagon now and let’s build a website powered by the world’s most popular content management system.

If you are wondering “Do I need to hire someone to help me get the most of WordPress?”, check out our article about hiring a web designer for your business. We give some helpful information to make the decision-making process easier.

This is why WordPress is the best content management system for your business.

I hope this helps you better understand why WordPress is a solid choice when deciding how to build your website. With the use of themes and plugins, a masterful web designer, and the vision to build something great, WordPress can help revolutionize your online presence.

Noctem Media can help you build the perfect website. We guide you step by step to get the best results possible. We also offer management features to keep your website running perfectly. We can assist in content updates, plugin updates, backups, security auditing and more. Learn more about our web design services.

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Kyle Weekley5 benefits of WordPress for your business website.

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