Running a business is a daunting task at times. There are many facets of your business that you have to focus on. One of the most important aspects of a business in 2019 is web presence. Every business should have a website and a decent social media marketing campaign to engage current and potential customers. So you’re wondering, should I hire a web professional?
The answer is yes.
Working with a web designer takes a lot of stress off of you and your business. Web design is a craft and one that takes a lot of attention to detail. Anyone can throw a website up on the internet but not everyone can create one that actually generates results. This is where working with a web professional comes in. You need someone who has an extensive knowledge of search engines, content creation, social media marketing, and what grabs the attention of users on a website.
You’re probably wondering, can’t I just make a Wix or SquareSpace website? But the answer is..
DIY website platforms won’t get you results.
The introduction of platforms like Wix and SquareSpace make it easy for you to throw a website up on the internet but these oftentimes have no SEO benefits. I can’t tell you how many Wix websites I have come across that aren’t even mobile responsive. Another problem with these DIY site builders is the fact that you have to host your website with them. You aren’t able to optimize your server for speed and SEO so you’re stuck with their speeds. This can negatively impact the user experience on your website. You need to work with someone who can build your website professionally and implement the marketing tactics and web knowledge that is going to drive clientele to your doorstep.
Your website is alive. You need to treat it that way.
Think of a website as a living body on the internet. It requires maintenance, care, and fixes at times. If your website was written in custom HTML and CSS, you have to make sure that code doesn’t break as browsers update and code evolves. If your website was built in WordPress or any other content management system, you have to be sure it stays up to date, backed up, and monitored to be sure that there are no security threats. It’s very common for businesses to just throw a website up online and totally forget about it only to find that the website looks broken due to out of date plugins or themes or the website has simply been hacked. This is why you want to hire a web professional, especially one that specializes in webmaster services like maintenance, updates, backups, security monitoring, performance monitoring and more.
Here’s the bottom line..
Your web presence is extremely important in 2019. Every year, more and more people turn to the internet for information on businesses and services in their area. You want to be sure that when someone is looking for someone to do business with, you end up in front of their eyes. This is why you want to hire a web professional. You don’t want to spend money on a website that has no return on your investment and you definitely don’t want to waste your valuable time on a DIY project that goes nowhere.