We all know that smartphone and tablet use has skyrocketed in the last several years. Is your website up to date on this very important trend? Found out how important a mobile friendly website is for your business.
What is a mobile friendly website?
A website that maintains a smooth user experience on any device.
Some tips and considerations when working with your designer or building a website yourself:
Be sure your navigation can easily be accessed from a phone or tablet. Make sure links are spaced far enough apart to handle touch capabilities.
The content of the website should not run off the side of the page. Everything adjusts to the changing screen size, which is why it is called “responsive”.
The user experience isn’t lost on the mobile device. When working with a website designer, ask them about taking a “mobile first” approach to your website. This means they prioritize the mobile view and then build the desktop view after.
Avoid any software that is going to hinder the mobile experience. Steer clear of things like Adobe Flash.
Make sure all your text is easily readable on a mobile device. Don’t make it necessary for a user to zoom in to read your content.
Can I benefit from a mobile friendly website?
The answer is YES!
Almost any business can benefit from a mobile responsive website. Whether you are a restaurant, insurance agency, law firm, construction company or brick and mortar store, you can benefit from a mobile responsive website.
Think about how often you pull out your phone to look up a company or service that you are interested in. How do you view a business that makes it easy for you to get the necessary information from your phone? Then how do you view the business that makes you jump through hoops trying to get very simple information?
You’re more likely to engage with the business that made your search easier.
Making your website or the information you are sharing mobile friendly puts you in the position to be seen by anyone from any device, not just those using a desktop. Why wouldn’t you want your business to be accessible on every device?
How important is being mobile friendly?
According to StatCounter, 51.3% of all internet traffic comes from mobile devices. That is over half of the traffic on the internet. If your website isn’t mobile friendly, you are missing out.
Prioritizing mobile responsiveness positively impacts your search engine rankings as well. As of March 2018, Google has implemented mobile first indexing, meaning they consider your mobile view before your desktop view.
If you want to keep your Google search rankings high, you should consider prioritizing your mobile efforts. Google sees more searches from mobile devices than anywhere else so they had to shift away from prioritizing desktop, and you should, too.
Google provides plenty of tools that allow you and your web designer to check the mobile responsiveness of your website. Check out the Google Mobile Friendly Test.This tool will let you know if your website is mobile friendly and give you guidance on how to improve your website for performance and responsiveness.
A mobile friendly website is one that maintains a smooth user experience on smaller screens.
You and your web designer can accomplish this by making your website navigation easy to use on mobile, optimizing content to be responsive and look great on all screens, avoiding bulky software that doesn’t perform well on mobile, and keeping content text easy to read on all devices.
Any business can benefit from a mobile friendly website no matter what niche they are in.
Over half of all website traffic comes from mobile devices and Google frowns upon websites that do not support mobile views. Google provides tools and advice on building and optimizing for mobile.