“How can I grow my business?” It’s a question that every entrepreneur asks themselves quite often. Starting a new business is a daunting task filled with uncertainties and a million questions. One thing is clear and that is the importance of a resourceful and performance based web presence. There are plenty of businesses that are doing great but wonder how they could do better or take their brand to the next level. Below are some tips on how you can build your business through the power of the internet and some online marketing.
Get active on social media.
The general population is obsessed with social media. Everyone is looking for a way to connect with friends, family, celebrities, and local businesses. People spend hours on their phones scrolling through Facebook, Twitter, Instagram, and many other platforms. This is a golden opportunity for your business to jump on to the timelines of people in your area and connect with potential customers. Share images and videos of your business that catches the attention of your visitors. If you own a restaurant, photograph your delicious food and share it with the world. If you’re an insurance agency, take a photo of your employees at the Christmas party having a great time and show everyone how happy your team is. Find ways to connect with people and get them to relate to your brand. Think “how can I grow my business?” every time you post.
Hire a graphic designer and a photographer who can depict your brand’s identity and create content that potential customers want to engage with. Being active on social media is a great way to humanize your brand. People are far more likely to do business with a company they can connect with and relate to. Social media is a powerful tool that can help you accomplish this.
Build a resourceful website
A website is your brand’s home on the internet. Your website should help users better understand who you are and how you can help them. A website allows you to control the narrative about your business, provide information 24/7, and give consumers more confidence in your brand. Above all, keep your website simple and resourceful. Give your potential customers the information they came for. Don’t overload them with options and long paragraphs that will confuse them. When a visitor lands on your website, they should understand your brand and get the information they came for quickly.
By now it’s clear that if you don’t have a website, you’re missing out on opportunities for customers to identify who you are and if they want to spend money with you.
Nicole Leinback-Reyhle (Forbes)
Hire a designer who will ask “how can I grow my business?” when thinking about your business. Your designer should be passionate about your success and work hard to make it happen. On your website, include photos, a company bio, ways you can help, and contact information. Check out our article on creating a resourceful website for your customers. To sum up, grab the attention of your visitor and show them why they should do business with you over your competition.
Take advantage of online advertising
Once you have built a beautiful website and social media that users can engage with, it’s time to get active with advertising. Google AdWords and Facebook Ads are two of the biggest advertising platforms. Google AdWords allows you to promote your brand and your posts on Google, the biggest search platform in the world. If you’re an electrician and someone is looking for and electrician in your area, you can pay for your business to show up first. This is extremely beneficial for driving traffic to your website and your business doors. Facebook advertising is a great way to build your social media following. You can spend any amount you’d like and get results. Create engaging posts and promote them to a targeted audience and watch your business grow.
Online advertising is a process of trial and error and you will have to try many different approaches and keep track of what works and what doesn’t. Just because you spend money doesn’t mean that you will always get the results you want. You will need to pay attention to the ads and posts that perform best and invest in those. This is a great opportunity to put your business out there for the world to see and every business should be investing in this.
Hire the right professionals for the job
Starting a new business means you are in charge of many different job roles. You’re the owner but you’re also the marketer, the social media manager, the web developer, the photographer, the customer service specialist, the list goes on and on. You have a lot on your plate and it’s okay to relieve yourself and pass some of this work on to other professionals. If you’re looking for a website that really works for your business, find a designer who has the experience and let them take the reigns. If you need beautiful photos of your business but only own a smartphone, hire a photographer to get in there and capture all the right angles with pristine quality. It’s okay to have strengths and outsource the weaknesses. Every great business person does this. When starting a business, you don’t want to overwhelm yourself.
In conclustion, when you’re asking yourself “how can I grow my business?”, use these tips to get started with your online marketing initiatives. Noctem Media specializes in all of the aspects covered in this article. We are the designers, marketers, photographers, and marketing strategists down the street. We can help you build your business online while you focus on daily operations. If you’re interested in working with us, you can get a free quote quickly by filling out a consultation form. Noctem Media would be happy to work with you in building your business.